Sibling are a progressive knitwear label based in London.
The theme behind their fourth collection was comic
horror, so we approached them with the idea of photographing
scared looking models wearing their clothes.

To get genuine expressions of fear, we decided to really
scare the models. A documentary film was also produced.

Photography by Sean De Sparengo
Produced by COY!
Work carried out at This is Real Art ©
Creative Director, Paul Belford